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Strategy, systems design & brand resonance - for visionaries shaping culture.
Strategy, systems design & brand resonance - for visionaries shaping culture.
Strategy, systems design & brand resonance - for visionaries shaping culture.
The Overstory Co. helps independent brands bring clarity and momentum to their next chapter. Whether you’re launching, scaling, or refining, we offer structure, flow, and executional support that transforms complexity into resonance.
The Overstory Co. helps independent brands bring clarity and momentum to their next chapter. Whether you’re launching, scaling, or refining, we offer structure, flow, and executional support that transforms complexity into resonance.
The Overstory Co. helps independent brands bring clarity and momentum to their next chapter. Whether you’re launching, scaling, or refining, we offer structure, flow, and executional support that transforms complexity into resonance.
WHO WE SERVE
Built for independent brands with vision and traction
Built for independent brands with vision and traction
Built for independent brands with vision and traction
Scaling Indie Brands
Scaling Indie Brands
In food, & beverage, and personal care—often bootstrapped, sometimes funded. You’ve built something real, and now you need systems and strategy to grow without chaos.
In food, & beverage, and personal care—often bootstrapped, sometimes funded. You’ve built something real, and now you need systems and strategy to grow without chaos.
Creative Studios
Creative Studios
Visionary-led, emotionally intelligent, and aesthetic-minded. You’re navigating internal growth or launching a new vertical—and you need structure that honors creativity.
Visionary-led, emotionally intelligent, and aesthetic-minded. You’re navigating internal growth or launching a new vertical—and you need structure that honors creativity.
Boutique Hospitality
Boutique Hospitality
From boutique hotels to immersive dining—brands where every detail matters. We bring the backend structure to support front-end excellence
From boutique hotels to immersive dining—brands where every detail matters. We bring the backend structure to support front-end excellence
Projects
Latest projects
Latest projects
Client Feedback
Client Feedback
Working with The Overstory Co. is like holding a mirror to your business and receiving clairty on where your focus truly needs to be..
The Overstory Co. brought clarity, structure, and deep care to our process. Crisha helped us shape our next chapter with confidence—bridging our creative vision with tangible next steps for growth.
asmaa amadou
FOUNDER & CREATIVE DIRECTOR AT STUDIO ASMAA
Client Feedback
Client Feedback
Services
Ways we can work together
At The Overstory Co., we support independent brands with the strategy, structure, and storytelling they need to grow with clarity—not chaos. Our work sits at the intersection of systems and intuitive approach, offering both operational depth and creative direction. Whether you’re launching a product, refining your brand, or navigating a pivotal season—we help you move forward with intention
Ways we can work together
At The Overstory Co., we support independent brands with the strategy, structure, and storytelling they need to grow with clarity—not chaos. Our work sits at the intersection of systems and intuitive approach, offering both operational depth and creative direction. Whether you’re launching a product, refining your brand, or navigating a pivotal season—we help you move forward with intention
Ways we can work together
At The Overstory Co., we support independent brands with the strategy, structure, and storytelling they need to grow with clarity—not chaos. Our work sits at the intersection of systems and intuitive approach, offering both operational depth and creative direction. Whether you’re launching a product, refining your brand, or navigating a pivotal season—we help you move forward with intention
Systems Design
Creating structure for what’s next. We design the backend architecture that helps independent brands grow with clarity—not chaos.
Strategic roadmapping & growth planning
Launch & program management
Operational systems for scaling (CPG, hospitality, digital)
Learn More
Systems Design
Creating structure for what’s next. We design the backend architecture that helps independent brands grow with clarity—not chaos.
Strategic roadmapping & growth planning
Launch & program management
Operational systems for scaling (CPG, hospitality, digital)
Learn More
Systems Design
Creating structure for what’s next. We design the backend architecture that helps independent brands grow with clarity—not chaos.
Strategic roadmapping & growth planning
Launch & program management
Operational systems for scaling (CPG, hospitality, digital)
Learn More
Brand Resonance & Internal Brand Messaging
We help brands become unforgettable—through story, space, and sensory design.
Brand Foundations
Creative Direction & Storytelling
Internal Brand Systems & Messaging
Learn More
Brand Resonance & Internal Brand Messaging
We help brands become unforgettable—through story, space, and sensory design.
Brand Foundations
Creative Direction & Storytelling
Internal Brand Systems & Messaging
Learn More
Brand Resonance & Internal Brand Messaging
We help brands become unforgettable—through story, space, and sensory design.
Brand Foundations
Creative Direction & Storytelling
Internal Brand Systems & Messaging
Learn More
Visionary Coaching
This is our 1:1 offering for founders, creatives, and studio leads navigating growth, transition, or creative overload.
1:1 Studio Mentorship
Business & Creative Model Clarity
Seasonal Strategy Sessions
Learn More
Visionary Coaching
This is our 1:1 offering for founders, creatives, and studio leads navigating growth, transition, or creative overload.
1:1 Studio Mentorship
Business & Creative Model Clarity
Seasonal Strategy Sessions
Learn More
Visionary Coaching
This is our 1:1 offering for founders, creatives, and studio leads navigating growth, transition, or creative overload.
1:1 Studio Mentorship
Business & Creative Model Clarity
Seasonal Strategy Sessions
Learn More
ABOUT THE OVERSTORY CO
ABOUT THE OVERSTORY CO
The Overstory Co. is rooted in the space where systems and creativity meet.
We’re guided by the belief that good work supports life beneath it—like the canopy of a forest, offering structure, shade, and space for growth. Our practice is layered and intentional, shaped by texture, process, and care. We hold space for ideas to take root and expand—through strategy, design, and the quiet power of clarity. The work we build is meant to feel whole: functional, beautiful, and alive with meaning.
ABOUT THE OVERSTORY CO
ABOUT THE OVERSTORY CO
FAQS
Got some questions?
Got some questions?
Got some questions?
Who is The Overstory Co. best suited for?
We work best with independent brands and creative studios in food, beverage, personal care, and hospitality. Whether you’re launching, scaling, or refining, we’re here for brands that care about thoughtful systems, brand integrity, and long-term growth.
Who is The Overstory Co. best suited for?
We work best with independent brands and creative studios in food, beverage, personal care, and hospitality. Whether you’re launching, scaling, or refining, we’re here for brands that care about thoughtful systems, brand integrity, and long-term growth.
Who is The Overstory Co. best suited for?
We work best with independent brands and creative studios in food, beverage, personal care, and hospitality. Whether you’re launching, scaling, or refining, we’re here for brands that care about thoughtful systems, brand integrity, and long-term growth.
What happens after the discovery call?
What happens after the discovery call?
What happens after the discovery call?
Do you offer retainer or ongoing support?
Do you offer retainer or ongoing support?
Do you offer retainer or ongoing support?
Process
Process
01
01
01
Book a discovery call
Book a discovery call
Book a discovery call
We start by listening. In this 30-minute call, we get to know your brand, your challenges, and where you’re headed. No pressure—just shared clarity.
We start by listening. In this 30-minute call, we get to know your brand, your challenges, and where you’re headed. No pressure—just shared clarity.
We start by listening. In this 30-minute call, we get to know your brand, your challenges, and where you’re headed. No pressure—just shared clarity.
02
02
02
Receive a strategic design plan
Receive a strategic design plan
Receive a strategic design plan
Based on your needs, we propose a systems, brand, or coaching engagement that meets you where you are—structured, considered, and built for momentum.
Based on your needs, we propose a systems, brand, or coaching engagement that meets you where you are—structured, considered, and built for momentum.
Based on your needs, we propose a systems, brand, or coaching engagement that meets you where you are—structured, considered, and built for momentum.
03
03
03
DEEPEN THE COLLABORATION
DEEPEN THE COLLABORATION
DEEPEN THE COLLABORATION
Once aligned, we enter a deeper working phase—co-building the structure, story, or strategy that will support your next chapter of growth.
Once aligned, we enter a deeper working phase—co-building the structure, story, or strategy that will support your next chapter of growth.
Once aligned, we enter a deeper working phase—co-building the structure, story, or strategy that will support your next chapter of growth.