Client Snapshot

A regenerative honey brand sourced from women-led beekeeping cooperatives in Ethiopia’s biodiverse highlands.

The Invitation

Maryiza had global potential—but needed support to enter the U.S. market with both logistical integrity and brand clarity.

What We Did

We helped lead the U.S. expansion: overseeing international freight, FDA compliance, warehousing, and order fulfillment. Simultaneously, we developed packaging and storytelling systems that honored Maryiza’s origins while meeting Western retail and e-comm standards.

The Shift

Maryiza launched successfully across the U.S. and East Africa—earning placements in high-profile outlets like The New York Times and Bon Appétit. With systems beneath the story, the brand scaled without losing its soul.

Hear about Maryiza through the lens of Dana Cowin.