Description
Client Snapshot
A botanical aperitif brand rooted in Hudson Valley terroir, looking to expand presence in the Southern U.S.—starting with New Orleans.
The Invitation
C.Cassis had the product, the ethos, and the packaging. But in a high-barrier market like New Orleans, they needed more than distribution—they needed resonance.
What We Did
We stepped in as a regional operator, blending hospitality intuition with sharp business development. From navigating distributor systems to securing placement in top-tier restaurants, we helped the brand grow visibility while preserving its warmth. Through curated outreach and in-person hosting, we helped C.Cassis become part of the local conversation.
The Shift
Sales grew 18% in under a year. But more importantly, the brand took root—with placements in culturally relevant spots like Ana Castro’s Acamaya, and a foothold in a city known for discerning drinkers.